The brother fight engaged all of Sweden, resulting in 41 million in earned media arrive at. H&S organization grew 33 %, strengthening its placement as Sweden’s most purchased shampoo
Berlin, Hamburg and Cologne marvelled at electronic billboards from Eurowings: The advertisements not simply shown The existing temperature, but additionally designed real-time recommendations for a suitable journey destination with improved getaway weather.
With audiences increasingly wanting to see purpose as being a vital model differentiator, this EEA category celebrates new approaches that go beyond effectively-acknowledged paths and examine new territory.
The Swedish metal roofing market is crying out for labour! By achieving out to college students, school counsellors and decision makers with a transparent message - It is simple to secure a career and it's enjoyment - PVF managed to increase applicants to metal roofing training and engage college counsellors in our search for aspiring new metal roofers. Our message was even distribute because of the Key Minister inside a Countrywide speech!
„End for the story” contest can be a B2B marketing campaign - as well as grew to become Hungary’s major shorter Tale contest organised by JCDecaux. Inside a tough natural environment wherever politics and modifying consumer behaviors induce a concern of lack of market for the whole OOH sector, the market leader in citylights was ready to have interaction customers – even in a bus prevent. Gross sales figures (up by 10%) establish which the technique labored.
Russia is indispensable for that EU’s energy supply plus a core region for Wintershall, Germany's most significant oil and gas producer. Nonetheless, EU-Russia relations are at freezing level: hostile illustrations or photos are dominating politics and media.
Stand-out samples of corporate social duty communications are going to be highlighted Within this EEA classification.
Austrian Airways needed to create a viral video clip which integrates charme and an emotional catch to existing their declare: the charming technique to fly.
Ash Monday is a conventional community holiday getaway in Greece which is celebrated with out of doors excursions, the intake of fasting foods, amongst them the Macedonian Ηalva (sesame fasting dessert) & the widespread customized of flying kites.
Results: most productive campaign ever, creating a reach of 9.6m and driving the highest rankings of any period return while in the historical past of FOX Germany.
NGOs and associations provide the mission plus the challenge of mixing and proactively advertising and marketing, supporting, and defending the interests of assorted stakeholders.
To spark keen on a five years old sport we gave players the ultimate challenge – to play Diablo III inside a haunted residence during evening all by itself, continue to exist the streaming support Twitch.
Some breathtaking strategies and information tailor-made for a variety of channels needed to go world-wide, reconciling individuals with the Elbphilharmonie. Strategies that have never been performed prior to – and definitely not for the presentation of a live performance corridor.
by themselves about new forms of therapy. The campaign "please contact" for the Skilled Affiliation of europe awards German Dermatologists demonstrates that afflicted persons suffer bodily and mentally from psoriasis.